Say you work in the PR department of a large company and you want an effective easy way to share company news with the world. Sure you could use the company blog, or maybe a press release service, but this is 2012 - we’re in the era of social and everyone has a voice. With Spread.us, your colleagues can help share your news by automagically retweeting and sharing any announcements made - with little or no effort. Think of the potential reach a 1000+ person company might have if it were able to share announcements over social media. This is exactly what Spread.us was built to do, ‘spread’ news and announcements with a little help from colleagues, fans, employees and friends.
How it works
Three simple steps.
First, create a free account at Spread.us.
Secondly, setup your spread.us account. It’s easy and no technical knowledge required, everyone can use it. Part of the setup process is setting a maximum amount of tweets that will be posted to prevent spam.
Finally, the last step is to invite colleagues and friends to subscribe to the curated spread.us list. To share news on the accounts of all subscribers, you can create a campaign, click publish and spread.us will post the tweet on multiple accounts for you.
Spread.us tracks the performance of each individual campaign in real time.
"This is a totally new service and it can be used in a range of ways. We believe that it is interesting for each and every company that is using a newsletter nowadays. Furthermore, we think that massive social sharing in a smart way will be added to the marketing mix of many companies. There is a lot more to do, but the first tests are really positive. We're very excited about it" says Dennis van der Vliet, the co-creator of Spread.us.
The Spread.us homepage shows six examples of how the service can be used. These include company announcements, breaking news for publishers, press releases, and curated expert tweets. "Spread.us works best when it is used by a group of people that already have a trusted connection. This is not the holy grail to spam everybody at the same time, but a way to share most important messages on multiple accounts from trusted contacts to widen the reach of the message in a very easy way" Dennis continues.